BioLite is seeking an experienced and engaged Sr. Product Manager to help identify and execute on our next generation of product opportunities. This role is inherently cross-functional and will work closely with Sales, Marketing, Engineering, and Design to define product assortments and feature sets that best address market needs and provide the highest customer value.
TITLE: Senior Product Manager HOURS: Full-time
LOCATION: Brooklyn, New York
REPORTS TO: Director of Engineering
COMPENSATION: Salary is competitive with other early-stage companies, including benefits, bonus plan, and equity stock options.
BioLite is a for-profit social enterprise that develops, manufactures and markets distributed energy solutions for off-grid communities around the world. Our business serves two distinct markets: emerging-market families living in energy poverty, and outdoor enthusiasts seeking off-grid cooking, charging and lighting products.
This is a unique opportunity to join a fast-moving startup with both a technical and creative environment in the heart of Brooklyn. If you are looking to work with an agile and ambitious product development group with a passion for the outdoors and a powerful social mission, we’re your company. As a product manager at BioLite you’ll solve challenging and interesting problems, work with an exceptional team, take ideas from concept through to large-scale production, and make a real positive impact on things that matter.
Own continuous evaluation of market conditions and trends
Formulate market projections and identify developing opportunities
Develop business plans for new product and product line offerings by market
Define critical and pervasive product requirements for targeted market segments
Identify, create, maintain, and leverage key relationships in target markets
Lead competitive research and benchmarking activities. Responsible for cataloging and communicating competitor product lines, performance specification, price points, channels, and new launches
Identify competitive offerings and assess their strength and weaknesses
Drive market-facing product requirements and minimum viable feature sets/price points
Coordinate across Design, Engineering, Marketing, and Sales to build differentiated product specifications that generate the most value for our customer
Evaluate the relative importance of key product features, translate complex set of possibilities into simple, compelling value propositions for the customer
Maintain vigilance throughout the development cycle to ensure customer value message is intact
Produce Line Narrative and Future Pipeline
Build comprehensive product family and line structures
Present future product pipeline, build stakeholder consensus, and secure executive support
Work with Design to ensure cohesiveness within and across all BioLite product families
Plan generational updates and new line launches
Go-to Market Strategy
Own coordination across product, ops, sales, and marketing to build flawless go-to-market plans
Build comprehensive launch strategies that consider channel mix, launch season, sampling plan, on-line and in-store marketing assets, and after-launch support
Qualifications and Experience
5+ years experience in consumer hardware, with 3+ years experience in Product Management
BS or higher Degree in Business, Engineering, Design, or equivalent
Understanding of direct to consumer and wholesale to retail business models, typical margins, taxes, and other selling costs
Strong understanding of current product technologies and market trends
Expert level Microsoft Excel or equivalent tool for analyzing and presenting data
Accountability, sense of humor, proactive nature and work ethic
Detail oriented and organized – able to manage multiple, conflicting priorities simultaneously
Self-motivated and able to seek out new opportunities
Demonstrated ability to understand and discuss technical concepts, manage trade-offs, and evaluate opportunistic new ideas in internal and external partners
Strong written and verbal communication and compelling presentation skills
Proficiency in overall Microsoft/Google office tool suite (spreadsheets, presentations, documents)
About BioLite Inc.
BioLite develops and manufactures advanced energy gear that helps you cook, charge, and light your adventures outside and away from an outlet. Every purchase at the BioLite shop helps us bring clean energy and cooking to rural families living off the grid in emerging markets.
Our product roadmap has exciting new innovations which will continue our expansion in the Outdoor, Emergency and Emerging markets, allowing people to create, store and share energy in any situation they find themselves.