The Earth & Environmental Sciences Area (EESA) within Berkeley Lab has created an exciting new role to help advance its digital communications portfolio. The Digital Communication Strategist will serve as a member of the EESA strategic initiatives and communications team and will be responsible for managing EESA's digital assets and online presence, including websites, social media, and other digital media and visual communications. Reporting to EESA's Chief Strategy Officer, the incumbent will work closely with the CSO and the Area Communications Lead to design and grow a portfolio of communications products that touch a broad set of scientific initiatives within EESA.
EESA comprises two Berkeley Lab divisions, the Climate & Ecosystem Sciences and Energy Geosciences divisions, which conduct forefront research on the most pressing energy and environmental challenges of our time, including climate change, future water supply, alternative energy, and other topics outlined in theEESA 2025 Strategic Vision. The Digital Communication Strategist role will span EESA's internal and external stakeholders and have the opportunity to work with senior researchers and operations staff to apply design, creative, and digital skills to advance Berkeley Lab's mission of 'Bringing science solutions to the world.
What You Will Do:
Bring creative energy and insights to harness emerging digital tools and platforms to advance the EESA's communications and brand.
Manage social media and marketing channels (e.g., LinkedIn, Instagram, email newsletters) and understand how they should be used and optimized for growth (e.g., cadence, sequence, and timing of content).
Support EESA's primary website and bring thought-leadership to testing and incorporating new designs and content.
Conduct research that improves existing written and visual content for various channels, projects, and communication campaigns.
Evaluate how audiences view content, what experience they go through, and what digital approaches are most effective.
Design digital and print creative assets, including creation of project websites, special publications, fact sheets, infographics, or other communications products.
Help drive understanding, amplification, and communication of a consistent and compelling brand story (voice and tone, visual expression, messaging, etc).
Support development of stories and content around major initiative launches and communication campaigns.
Curate digital collections of photos, illustrations, and other visual collateral.
Lead publication and printing of assets (digital and offline) across products and audiences.
Assist with translating scientific research into strategic messages and campaigns.
Use knowledge of SEO and website analytics to maximize digital outreach.
Assist with special projects and assignments, as needed.
What is Required:
Minimum 2 years of work experience in a related role and Bachelor's degree in communication, design, scientific or related field preferred.
Submission of a professional portfolio or other work samples is required
Ability to collect, analyze, interpret, and synthesize information by drawing on a variety of qualitative and quantitative sources.
Excellent written, verbal, and editing skills, and strong sense of color theory, typography, and visual layout concepts.
Willing to take on multiple roles and responsibilities as part of a tight-knit, proactive team and environment with a 'I can figure this out' entrepreneurial mentality.
Embraces user-centric design thinking to developing content and communication products.
An understanding of digital communication channels, content, and best practices.
Ability to translate technical subject matter into simply understood messages and stories.
Ability to collaborate with stakeholders from different experiences and backgrounds and solicit feedback for creative projects or content.
Passion for impactful storytelling and interest in scientific topics that advance energy and environmental sustainability and protecting the planet's resources.
Additional Desired Qualifications:
Experience with CRM software is a plus.
Experience with photography and video production is a plus.
The posting shall remain open until the position is filled.
This is a full-time, career appointment.
Full-time, M-F, exempt (monthly paid) from overtime pay.
Salary is commensurate with experience.
This position may be subject to a background check. Any convictions will be evaluated to determine if they directly relate to the responsibilities and requirements of the position. Having a conviction history will not automatically disqualify an applicant from being considered for employment.
Work will be primarily performed at Lawrence Berkeley National Lab, 1 Cyclotron Road, Berkeley, CA.
Berkeley Lab (LBNL) addresses the world's most urgent scientific challenges by advancing sustainable energy, protecting human health, creating new materials, and revealing the origin and fate of the universe. Founded in 1931, Berkeley Lab's scientific expertise has been recognized with 13 Nobel prizes. The University of California manages Berkeley Lab for the U.S. Department of Energy's Office of Science.
Equal Employment Opportunity: Berkeley Lab is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, or protected veteran status. Berkeley Lab is in compliance with the Pay Transparency Nondiscrimination Provision under 41 CFR 60-1.4. Click here to view the poster and supplement: "Equal Employment Opportunity is the Law."
Internal Number: 87795
About Lawrence Berkeley National Laboratory
In the world of science, Lawrence Berkeley National Laboratory (Berkeley Lab) is synonymous with excellence. Thirteen scientists associated with Berkeley Lab have won the Nobel Prize. Fifty-seven Lab scientists are members of the National Academy of Sciences (NAS), one of the highest honors for a scientist in the United States. Thirteen of our scientists have won the National Medal of Science, our nation's highest award for lifetime achievement in fields of scientific research. Eighteen of our engineers have been elected to the National Academy of Engineering, and three of our scientists have been elected into the Institute of Medicine. In addition, Berkeley Lab has trained thousands of university science and engineering students who are advancing technological innovations across the nation and around the world. Berkeley Lab is a member of the national laboratory system supported by the U.S. Department of Energy through its Office of Science. It is managed by the University of California (UC) and is charged with conducting unclassified research across a wide range of scientific disciplines. Located on a 200-acre site in the hills above the UC Berkeley campus that offers spectacular... views of the San Francisco Bay, Berkeley Lab employs approximately 4,200 scientists, engineers, support staff and students. Its budget for 2011 is $735 million, with an additional $101 million in funding from the American Recovery and Reinvestment Act, for a total of $836 million. A recent study estimates the Laboratory's overall economic impact through direct, indirect and induced spending on the nine counties that make up the San Francisco Bay Area to be nearly $700 million annually. The Lab was also responsible for creating 5,600 jobs locally and 12,000 nationally. The overall economic impact on the national economy is estimated at $1.6 billion a year. Technologies developed at Berkeley Lab have generated billions of dollars in revenues, and thousands of jobs. Savings as a result of Berkeley Lab developments in lighting and windows, and other energy-efficient technologies, have also been in the billions of dollars. Berkeley Lab was founded in 1931 by Ernest Orlando Lawrence, a UC Berkeley physicist who won the 1939 Nobel Prize in physics for his invention of the cyclotron, a circular particle accelerator that opened the door to high-energy physics. It was Lawrence's belief that scientific research is best done through teams of individuals with different fields of expertise, working together. His teamwork concept is a Berkeley Lab legacy that continues today.